This week I went to a very fancy art opening. It had everything going for it, nice art, great food, ample free wine and a very personable artist who mingled and made everyone feel very welcome. It was a very professionally done event. The turnout was pretty good too although I was there quite early and didn't see the crowds who may have turned up later, but what I am wondering is did all this translate into good sales. I noticed that many of the people seemed to be more intent on the food and socializing than in really looking at the art.
So can food and wine be a distraction to art sales? I know people buy art from artists they like and perceive to be successful but is an expensive opening really neccessary? I would love to hear about your experiences.
4 weeks ago