This week I went to a very fancy art opening. It had everything going for it, nice art, great food, ample free wine and a very personable artist who mingled and made everyone feel very welcome. It was a very professionally done event. The turnout was pretty good too although I was there quite early and didn't see the crowds who may have turned up later, but what I am wondering is did all this translate into good sales. I noticed that many of the people seemed to be more intent on the food and socializing than in really looking at the art.
So can food and wine be a distraction to art sales? I know people buy art from artists they like and perceive to be successful but is an expensive opening really neccessary? I would love to hear about your experiences.
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My only experience with my own openings were some sales at the opening, but then more came back later and bought. I guess it's the price you pay to been seen. More people will come to an opening quicker than just coming to a gallery without one.Plus the energy of the crowd helps.
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